Carolina Herrera’s Very Good Girl // Campaign

Carolina Herrera’s Very Good Girl Campaign — Shot in Our Studios

We’re thrilled to have hosted the latest Carolina Herrera – Very Good Girl campaign in our studios, where timeless elegance met modern edge. This visually captivating campaign was brought to life under the creative direction of acclaimed image-maker Carlijn Jacobs, whose signature aesthetic delivered a bold new take on femininity, strength, and style.

Very Good Girl is more than just a fragrance—it’s a statement. A reinterpretation of the original Good Girl, this scent celebrates the empowered, confident woman who embraces every facet of herself. With top notes of red currant and lychee, a heart of rose, and a base of vetiver and vanilla, it’s a scent that’s both daring and irresistibly feminine.

The campaign stars none other than Karlie Kloss, whose iconic presence radiates strength, grace, and sophistication. Styled by Katie Burnett, Karlie wears Herrera with the effortless poise that defines both the fragrance and the fashion house.

The visual world of the campaign was masterfully designed by a dream team of creatives:

  • Directed & Photographed by: Carlijn Jacobs

  • Director of Photography: Kelly Jeffrey

  • Stylist: Katie Burnett

  • Makeup Artist: Sam Visser

  • Hair Stylist: Harry Josh

  • Manicurist: Deborah Lippmann

  • Set Design: Heath Mattioli

Our studio space served as the perfect canvas—allowing the team to play with scale, color, and lighting in a way that reflects the bold spirit of the perfume. From dynamic lighting setups to artful backdrops, every detail was thoughtfully constructed to elevate the campaign’s powerful narrative.

We take immense pride in being the space where global campaigns like this come to life. Our studio is designed for creative freedom—whether it’s an intimate editorial or a high-impact commercial like Very Good Girl. Working with such a visionary team reaffirmed our commitment to excellence, collaboration, and creativity at the highest level.

The result? A campaign that captures the essence of Very Good Girl: unapologetically bold, unmistakably Herrera, and beautifully executed—right here in our studios.

Stay tuned for more behind-the-scenes stories from shoots that push boundaries and celebrate artistry.

Charizz PoComment