Zegerid // Virtual Production
Zegerid | Behind the Volume at Be Electric Studios
We recently had the opportunity to bring the world of Zegerid to life using our full LED volume stage at Be Electric Studios — and the result was a stunning blend of real-time creativity, immersive visuals, and in-camera VFX magic.
This production wasn’t just another shoot. It was a full-scale virtual production experience that showcased the power of ICVFX (in-camera visual effects) and the creative possibilities of working in a controlled, high-tech studio environment.
🎬 The Process: From Concept to Capture
The final commercial features a seamless integration of real-time environments and live-action talent, captured entirely in our LED volume. The top frame shows the polished, in-camera VFX shot, while the bottom frame gives a glimpse behind the curtain — showing just how much work goes into making virtual production feel real.
Our team worked alongside some incredible collaborators to bring this vision to life:
@plattino brought in rare KONICA HEXANON lenses, adding a distinct visual texture and beautiful flares.
@reedreams fine-tuned the lighting for maximum impact, crafting a cinematic atmosphere inside the volume.
@vptoolkit handled level design, creating a virtual environment that seamlessly responded to camera movement and lighting cues.
@dino.direct kept everything flowing on set, calling the shots and ensuring the production moved with precision.
🎥 Why Shoot at Be Electric Studios?
Be Electric Studios offers full-service virtual production capabilities, including:
A state-of-the-art LED wall and volume stage
Expert crews in lighting, camera, and virtual environment design
An environment built for real-time flexibility and creative control
Whether you’re shooting commercials, branded content, or cinematic VFX-heavy work, our studio is designed to deliver top-tier results without the limitations of traditional green screen or on-location setups.
This Zegerid project is a prime example of how brands can push creative boundaries using virtual production. By blending real-time technology with cinematic craft, we’re able to tell stories that feel rich, immersive, and incredibly real — all within the walls of our Brooklyn-based studio.
Ready to build your next world on the LED stage?
