Champion // Campaign

Champion Pinnacle Footwear Launch Featuring Throwing Fits

We’re excited to share this latest work—the launch of Champion's Pinnacle footwear, which took place at the iconic Starcow Paris. RAD took the reins in orchestrating video and photo direction for this epic project, and we also had the privilege of producing a live podcast with Throwing Fits at the event.

This project was shot right here in our studios, and it was an absolute pleasure to see the creative vision come together. We couldn’t be more proud of the team who made it happen, including the director, DP, stylist, VFX specialists, sound, and all the amazing talent who brought the vision to life.

A huge congratulations to @champion @championeu on the launch, and of course, a massive thanks to the entire RAD family for your hard work and dedication. From the talented team at Champion and Throwing Fits, to our incredible photo and video crew. A special thanks to @gauthierborsarello and @awaykin for producing the event and live podcast, making it all come to life in the heart of Paris.We’re already looking forward to the next!

Key Credits:

  • Director: @aliimam__

  • DP: @dwoodyard

  • Product Photographer: @Shinji_murakami_photography

  • Gaffer: @elohe11o

  • Grip: Jason Vasquez

  • Stylist: @christophertsmiths & Assistant Noah

  • HMU: @sophieono

  • AC: Irene Albornoz

  • VFX Specialist: @sammotamedi

  • VFX Consultants: @cgsbstudio

  • Sound: @prehistoricjerk

  • Talent: @shredmane, @everybodyhastheirvices, @daniellegazi, @jeanalina

RAD Fam:

  • CD @cooljonskie

  • Design Direction: @brandoff_Brandoff

  • Producer: @scroggins_noggin

  • Strategy: @jeanalina @camronbooth

  • Social Capture: @daniellecwallis

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